The Value of Letting Go of Customers with Rand Fishkin, Co-Founder of SparkToro
January 9, 2024
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the businesses industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back.
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Rand Fishkin, serial entrepreneur, author and Co-Founder of SparkToro. Together they are playing devil’s advocate, by challenging the business industry's obsession with retention, arguing that there is real value in letting go of customers and discussing effective strategies on how to win them back.
Rand is best known as the Co-Founder and CEO of SparkToro, a company where businesses discover the publications and influencers that impact their target audiences. Rand is an influential voice in the world of marketing and entrepreneurship, sharing his knowledge through speaking engagements, blog posts, and his ongoing commitment to helping marketers navigate the ever-evolving landscape of digital marketing.
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Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
- The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest