Marketing Leader: Balancing Acquisition and Retention, Lessons from Startups vs. Corporations & The Power of Small Wins
August 27, 2024
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza is joined by Francisco Bram, VP of Product Marketing, Brand and Business Development at Albertsons Companies. They discuss leveraging customer insights for product development, the importance of customer retention, and how to build strong customer relationships in both startups and large corporations.
In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza interviews Francisco Bram, who leads marketing for Albertsons Companies’ Health, Pharmacy and Nutrition Businesses. Francisco, with extensive experience from Uber and Siemens, discusses the transition between large corporations and startups, emphasizing the critical role of a customer-centric approach. He highlights the importance of understanding the customer journey and utilizing feedback to create a customer-first culture.
The discussion between Lauren and Francisco also covers strategies for both customer acquisition and retention, why we should celebrate small victories, which film has the best marketing and why Gary V is an ideal desert island companion.
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Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
- The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest