Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released the
Wall Street Journal best-selling book,
Winning Digital Customers: The Antidote to Irrelevance.
In the episode, Lauren and Howard discuss why customer behavior drives the majority of revenue and growth for a company, why many of the most valuable companies are known for providing a great customer experience, and the love formula.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to
Gameball.