Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal
May 23, 2023
This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about.
This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding.
In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
In the episode, Lauren and Devam discuss why customer segmentation is so useful and important, what three attributes every marketer needs to have, the impact of how your brand is perceived, and why you shouldn’t pester your customers with stuff they don’t care about.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Adrian Swinscoe, Terry Earthwind Nichols, Brittany Hodak, John Sime, Howard Tiersky, Bruce Temkin, Matthew Holman, Nicolas Babin and Jem Bourouh.
Check out the three most downloaded episodes:
Previous guests include: Dave Kerpen, Shep Hyken, Adrian Swinscoe, Terry Earthwind Nichols, Brittany Hodak, John Sime, Howard Tiersky, Bruce Temkin, Matthew Holman, Nicolas Babin and Jem Bourouh.
Check out the three most downloaded episodes:
- Creating Loyal Customers with Shep Hyken
- The Secret to Subscriptions with Matthew Holman
- Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest