Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business and marketing. Simply put, when Dave talks, you should listen.

In the episode, Lauren and Dave discuss the power of listening in both marketing and life, how social media can be used as part of a customer retention strategy, and why social media is the great equalizer.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.