On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. Sabrina is an experienced marketing and branding expert known for her innovative and strategic approach to marketing.
In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes.
To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball
To watch this episode, click here