Retain: The Customer Retention Podcast
Should Your Business Be Subscription Based? With Ben Fisher, CEO of Rodeo
December 5, 2023
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model!
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Ben Fisher, CEO of Rodeo. Together, they get into whether or not your business should become (or stay as) a subscription based service; how to deal with churn and retention rates; and how to increase revenue through a subscription model!

Ben is the Co-Founder and Technical CEO of Rodeo, a consumer-centric subscription platform for challenger Consumer Packaged Goods brands. As one of the leading names in the subscription space, he also hosts Subscription Radio, a podcast dedicated to understanding the nuts and bolts of subscription commerce. 


We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.

Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.

Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

Check out the three most downloaded episodes: 


If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest