Revenue Strategies Expert: Price is an Illusion, Rethink Your Attitude to Retention & Build Things People Want to Pay For
July 9, 2024
In this Retain: The Customer Retention Podcast episode, Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon Kucher. Together they discuss the importance of customer retention and how businesses can build strong relationships with their customers, practical strategies for prioritizing retention, and valuable insights for driving long-term revenue growth.
In the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon-Kucher. Together, they discuss why even the coffin industry considered customer retention, how a tragic example from England in the 1800s can inspire your business’ retention strategy, why price is an illusion and why building things people want to pay for is the difference between success and failure.
Eddie specializes in developing high-growth revenue strategies, and conducting effective go-to-marketing planning to achieve recurring revenue excellence. As well as being a licensed attorney, he is a contributor to the best-selling book Monetizing Innovation: How Smart Companies Design the Product Around the Price. Eddie has started and operated multiple companies with a total valuation in excess of three billion dollars, and is a frequent keynote speaker and lecturer at universities including Stanford, Yale and Havard.
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Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
- The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest